Advisory
2–3 days a monthA senior sounding board for founders and leadership: strategy reviews, deal coaching and introductions.
- Typical length
- 6–12 months
- Rhythm
- Monthly working session
- Best for
- Teams with a capable sales lead
Services
Commercial leadership for technical companies.
Sales, business development and marketing strategy that grows customer demand, for companies selling complex products and services into industrial, energy and resources markets.
Start here
Where does growth get stuck?
Choose the sentence that sounds most like your business. We'll show you which layer the problem sits in, and where we would start.
Open
Business development
Finding and opening the markets, partners and accounts your growth depends on.
Market entry
Choosing which countries and segments to enter first, then building the local presence to win there. Experience across North America, Europe, the Middle East, Africa and Asia.
Strategic partnerships
Alliances with system integrators, EPCs, contractors and complementary vendors that multiply your reach.
Key account development
Senior relationships with majors and mid-tier operators, from C-suite sponsors to plant and site managers.
Commercial programmes
Loyalty schemes, volume incentives, blended day rates and other buying options that lift utilisation and revenue.
What you receive
Market prioritisationTarget account listPartner shortlistOutreach sequencesEvent & trade-show plan
Win
Sales
Turning opportunity into signed, profitable contracts, again and again.
Pipeline governance
CRM dashboards, clear stage definitions and weekly deal reviews that turn your forecast into something you can plan around.
Value-based selling
ROI and total-cost-of-ownership business cases that let economic buyers say yes with confidence.
Tenders and proposals
RFP management and tailored technical proposals, written to the evaluation criteria rather than a template.
Negotiation and MSAs
Multi-year, multi-site master service agreements, pricing and contract terms, worked through with your legal team.
Team coaching
Mentoring account managers and technical sales reps in proven, structured sales disciplines.
What you receive
Sales playbookCRM & dashboard setupDeal reviewsProposal libraryPricing modelHiring scorecards
Grow
Marketing
Making a technical product easy to understand, find and buy.
Positioning and messaging
A clear story for each buyer: the engineer who evaluates, the manager who sponsors and the executive who signs.
Demand generation
Campaigns, content and events that put you in front of the right accounts, measured in pipeline rather than clicks.
Sales enablement
Case studies, solution briefs, demo scripts and presentations your team will actually use.
Champion programmes
Workshops and training that turn customer users into internal advocates for adoption and expansion.
What you receive
Messaging frameworkWebsite & collateral briefCase studiesCampaign calendarEvent strategyAI-assisted GTM workflows
Fractional roles
The role you need, at the scale you need it.
CRO
Fractional Chief Revenue Officer
Owns the number across sales, marketing and customer growth, and runs the revenue meeting.
Best when revenue has outgrown founder-led selling.
BD
Fractional Head of Business Development
Opens new markets, partnerships and key accounts.
Best when you're entering a new region or segment.
VP
Interim VP of Sales
Leads and coaches the sales team, sets targets and fixes the forecast.
Best during a leadership gap or before a permanent hire.
CMO
Fractional Marketing Lead
Sets positioning and builds a demand engine tied to pipeline.
Best when the product is strong but the market doesn't know it yet.
GTM
Market-Entry Advisor
Light-touch guidance for leadership on a new market or launch.
Best for boards and founders who want an experienced sounding board.
Engagement models
Choose the commitment. Change it as you grow.
Drag to set how many days a month you need. Most clients start with an embedded engagement and move to advisory once the team is running.
days a month
2 days20 days
About 30% of a full-time leader's month, without the full-time cost.
Embedded
4–10 days a monthA fractional leader inside your team who runs the pipeline, leads key pursuits and builds the playbook.
- Typical length
- 6–18 months
- Rhythm
- Weekly
- Best for
- Scaling past founder-led sales
Interim
11–20 days a monthNear full-time leadership for a market launch, a turnaround or a gap between permanent hires.
- Typical length
- 3–9 months
- Rhythm
- Daily
- Best for
- Urgent launches and transitions
Industries
Fluent in the markets you sell into.
Selling technology to an operator is different when you understand their process. Our experience runs from control rooms and refineries to drill rigs and exploration camps.
Sectors
Mining & mineral explorationOil & gasLNGRefiningPetrochemicals & chemicalsPipelinesPower generationUtilitiesBiotech, F&B & pharma manufacturingGeoscience services
Technologies
Asset performance managementData observabilityDigital twinsGeospatialICS cybersecurityIoT & IIoTPredictive maintenanceInterpretable AI & machine learningDCS, SCADA & historians
Focus areas
Where our experience runs deepest.
Market entry
Entering the GCC
For North American and European firms that want to win customers in the UAE, Saudi Arabia and the wider Gulf.
Explore GCC market entry IndustryMining & exploration technology
For geoscience, data, AI and field-services firms selling to majors, juniors and drilling contractors.
Explore mining & exploration
Not sure which fits?
Tell us the goal. We'll suggest the right fit.
Most engagements start with a short call and a one-page proposal covering scope, days per month and fees.