Who actually signs your largest contracts, and when did you last speak to them?
Our approach
Growth is built in layers.
Durable revenue is built one layer at a time: understanding, then strategy, then a team and process that keep producing after we step back.
Before we begin
The questions we'll ask you first.
Try answering them before we meet. The ones that are hardest to answer show us where to start.
Download the questions as a one-page PDF
01 / 07
What we need from you
A fractional engagement works best as a partnership. These four things decide how quickly results come.
- One owner on your leadership team who can make decisions quickly.
- Access to your CRM, pricing, recent proposals and win/loss history.
- Time with your technical experts, who are often your best sellers.
- Introductions to a few of your best customers.
During the engagement
Four phases, from first interview to hand-over.
Timings flex with the size of your business and the days per month you choose. The sequence doesn't.
Phase 1 · Weeks 1–3
Diagnose
We learn your business the way your customers experience it.
Stakeholder interviews
Founders, sales, marketing, delivery and finance: where deals are won, lost and stalled.
Customer conversations
Calls with recent wins and losses to hear why buyers really chose you, or didn't.
Pipeline and pricing audit
A stage-by-stage review of the CRM, win rates, deal sizes and discounting.
Phase 2 · Weeks 3–6
Design
A plan your team can start executing on Monday morning.
Ideal customers and target accounts
The segments, regions and named accounts where you can win soonest and most profitably.
Value proposition and ROI model
The business case each buyer needs, in their own terms: uptime, recovery, risk and cost.
Go-to-market plan
Channels, partners, targets and territories, with a 90-day action list.
Phase 3 · Months 2–6
Build & lead
We run the plan alongside your people.
Pipeline governance
Dashboards and weekly deal reviews that make the forecast dependable.
Key pursuits
We lead or support your largest opportunities, from first meeting to signed contract.
Team development
Coaching, hiring scorecards and onboarding for new sellers.
Phase 4 · Month 6 onwards
Hand over
Results that last after we leave.
Documented playbook
Ideal customer profile, messaging, sales stages, proposal templates and the operating rhythm, all written down.
Permanent hire
Help defining, recruiting and onboarding your full-time leader, if you need one.
Advisory step-down
A lighter monthly cadence that keeps momentum and gives your team someone to call.
Throughout
You always know what's happening and what's next.
Weekly
Pipeline review
- Deal-by-deal status and next steps
- Priorities for the week ahead
- Blockers that need a leadership decision
Monthly
Performance review
- Forecast against target
- Campaign and partner results
- Adjustments to the plan
Quarterly
Board-ready review
- Commercial results and lessons
- Market and competitor update
- Next-quarter targets and resourcing
Always
How we sell, and how we work with you.
Trust before transactions
Understanding the customer's operation is what earns repeat business, and it's why many of Riaz's clients have chosen to work with him without a competitive tender.
Speak to the plant floor and the boardroom
Engineers evaluate and executives sign. We win over both with the same honest story, told two ways.
Disciplined, not improvised
A simple process for every deal: identify, target, position, propose and pursue through to close.
Leave it stronger
Success is a team that keeps winning without us. We measure ourselves on what remains after the engagement ends.
Start with phase one
See where your revenue is really coming from.
The diagnostic gives you a clear picture of your pipeline, even if you never take the next step. Let's talk about what it would cover for you.