Decades of winning technical customers.
StrataCCS Consulting is a fractional business development, sales and marketing consultancy, founded by Riaz Tejani and headquartered in Abu Dhabi.
An engineer who learned to sell, and never stopped learning the customer's business.
Riaz brings 15+ years' experience leading business development and sales for industrial software and technical services companies. His work has taken him from control rooms in Canada's oil sands to refineries in Europe and exploration projects on four continents.
An electrical engineer by training, he speaks the language of plant managers and boardrooms alike. He has spent his career helping specialist firms win larger customers, open new markets and build sales teams that keep winning.
A career laid down in layers.
Read it like a core sample, from the bottom up. Each layer is a chapter, and the top one is where your business comes in.
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Field & control room
It began on site. As an electrical engineer, Riaz sold control-system and plant-data projects to one of Canada's largest oil sands operators, spending as much time in control rooms as in meeting rooms. There he learned the lesson behind every engagement since: technical buyers trust people who understand how their operation really runs.
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Power & infrastructure
He went on to lead regional sales and operations for an industrial software firm in New York, serving power generators and nuclear operators, where tolerance for risk is close to zero. Winning there took patience, precision and relationships measured in years rather than quarters.
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Enterprise software
Next came Houston, Amsterdam and Toronto with an industrial software company later acquired by a global technology group. Selling enterprise platforms to refiners, chemical producers and utilities across North America and EMEA, he consistently beat his targets and perfected a way of building internal champions that turns a single site into a company-wide rollout.
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Geoscience & resources
He then led business development and sales for a geoscience and data-analytics firm serving mining and mineral exploration. He built its partner network, mentored its sales team, introduced new commercial programmes and carried the business into new markets across North America, Africa and Central Asia, multiplying both its revenue and its customer base.
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Fractional leadership
Today, from Abu Dhabi, he applies that experience to specialist technology and services firms, opening doors across the Middle East, Africa, Asia and beyond for clients who need senior commercial leadership without a full-time hire.
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Your next layer
Each layer added something your business can use: credibility with engineers, discipline in the pipeline, patience with cautious buyers and a network that spans continents. With StrataCCS you draw on all of it for as many days as you need, and you keep what it leaves behind: a clearer strategy, a stronger team and a pipeline you can trust. The next layer is yours.
Start the conversation
How Riaz sells, and what he knows.
A combined sales method
Riaz is trained in several of the most respected B2B sales disciplines, and he uses the best of each as one working method rather than following any single script.
From rigorous qualification comes the habit of testing every opportunity early: who holds the budget, what the economic case is, how the decision will be made and what could stop it. From strategic selling comes mapping every person who influences a complex purchase, from the engineer who evaluates to the executive who signs, and giving each of them a reason to say yes. From consultative, problem-led selling comes candour: agreeing openly with the buyer on what happens next, and walking away early from deals that will not close.
Disciplined CRM practice turns all of this into an honest pipeline that leadership can plan around, and AI tools now speed up research, account planning and proposals without replacing judgement. The result is one approach your team can learn and repeat: qualify hard, map the people, lead with the customer's problem and let the pipeline tell the truth.
Recognition
Throughout his career, the companies Riaz sold for have recognised him with their highest sales honours, both for sustained performance and for landing some of their largest and most strategic deals across oil and gas, chemicals and power generation. He met or beat his targets in role after role, and many customers chose to work with him directly, without a competitive tender, because of the trust built over time.
The recognition he values most comes from clients who invite him back, introduce him to their peers and ask for him by name when they start something new.
Industrial systems
Riaz has worked hands-on with the technology that runs heavy industry, so he can talk with operators in their own terms:
- Distributed control systems that run refineries, chemical plants and power stations
- Plant data historians that capture operating data for analysis, reporting and optimisation
- Programmable controllers and SCADA systems that manage equipment in the field and along pipelines
- Real-time expert systems that support operators' decisions
- Operator interface and manufacturing software used on the plant floor every day
- Data observability, asset performance and industrial cybersecurity platforms
Headquartered in Abu Dhabi, with projects on four continents.
Markets where Riaz has led sales and delivered projects.
- Canada
- United States
- United Kingdom
- Western Europe
- Central Europe
- Greenland
- United Arab Emirates & GCC
- North Africa
- West Africa
- Southern Africa
- Central Asia
- Southeast Asia
Companies with a strong product and a complex sale.
Technology vendors
Industrial software, data and AI companies selling to operators who are rightly cautious about change.
Technical service firms
Geoscience, engineering and field-service businesses ready to win larger, multi-year programmes.
Companies crossing borders
Firms from North America and Europe expanding into the Gulf, Africa and Asia, and regional firms going global.